• Localisation Creative Director

    Posted Date 2 weeks ago(30/11/2018 16:40)
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  • Overview

    We are looking for an Executive Creative Director to work on one of Hogarth’s largest Clients. This role will require the successful candidate to partner with the Client’s own creatives in managing a large group of foreign language Creative Directors across Europe. 


    The job is to help ensure the Client’s tone of voice and unique style is maintained appropriately across a large number of countries by guiding those in-market Creative Directors to create the best possible copy across all the Client’s marketing materials, from websites, to films, to in-store experiences. 


    The aim is to produce localised copy that retains the brand’s tone of voice, but in a way that is most appropriate for the market it will appear in. Hence the client is looking for a writer who is a highly-talented, proven, creative thinker and an award-winning conceptual wordsmith with strong creative intuition. You could be an advertising copywriter, a transcreation expert, a senior editorial writer. The key requirement is that you must love copy. 


    You must understand the power of words and be prepared to help your teams find exactly the right ones, every time. You must know how to guard and protect a highly-valued, prestigious international brand. You must have an intuitive understanding of what makes good copy work and an understanding (or at least an interest in) variations in languages and cultural nuances across Europe. And you must be prepared to help others reach the same level.


    We’re looking for someone that has the skills to optimise both the creative excellence and the quality of the team that delivers it. This is a senior, managerial position looking after 250 freelance lead CDs, copywriters and editors across 33 languages. Your role is to help others succeed. You’ll need the ability to manage and guide the work of copywriters who don’t speak English as a first language. Your experience will be put to use helping others. You’ll be responsible for a huge team, and your job satisfaction will come from getting the best out of them. 


    In short, you’re a writers’ writer and a great leader. 



    • Work directly with senior stakeholders and creatives in the Client’s European operation.
    • Take responsibility for managing a vast, geographically disparate team and the copy they produce.
    • Work closely with Talent and Account Management to identify new talent needs and continually improve the standard of expertise in the team.
    • Act as a voice for freelance CD’s and ED’s in Europe
    • Have oversight of all strategy and work briefed to CD/ED’s.
    • Work with the wider Hogarth team to implement structural change and improve the working process for writers and editors.
    • Support and inspire teams on a daily basis and continuously develop their creative potential.
    • Ensure that work (headlines and long copy) is delivered to the Client’s exacting standards, both strategically and creatively. 
    • Help maintain client’s brand voice and tone in marketing communications across the entire region. 
    • Work with translation vendors to continually improve translation quality. 
    • Must be happy and able to travel to the US twice a year for up to 4 weeks at a time 
    • Travel within Europe to regularly assess and maintain relationships with foreign language teams


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