• Mulitingual SEO & Transcreation Account Manager

    Posted Date 2 weeks ago(08/05/2018 09:23)
    Job ID
    2018-2005
    # of Openings
    1
    Job Location(s)
    UK-London
    Category
    Transcreation
    Post End Date
    27/07/2018
  • Overview

    At Hogarth we come from all sorts of different backgrounds. We are made up of over 50 nationalities from every continent in the world. That creates a unique environment. Our staff represent every major world religion, speak over 100 languages fluently and take pride in where they come from.

     

    And at the same time we share a common set of values about how we behave, why we do what we do, and how we work with each other and our clients. That’s the Hogarth culture, it’s what binds us together, and it’s what has enabled us to grow from start- up to 1,300 people in just eight years across 20 offices.So while we celebrate all of the individual cultures of Hogarth today, we never forget what unites us.

     

    We value our relationships with clients and partner agencies and create harmonious and seamless ways of working, sourcing the best localization and production talents to achieve the highest quality. Due to rapid expansion, Hogarth is seeking a Multilingual SEO & Transcreation Account Manager to manage multilingual SEO projects as well as the transcreation and production of advertising for major global brands.

    Responsibilities

    We are looking for a pioneering, innovative SEO manager to further inspire our clients and agency partners to deliver the marketing campaign of tomorrow and beyond. Your responsibilities will include:

    • Managing the life-cycle of multilingual SEO projects from client request to delivery, including client approval where required and according to established workflows and processes
    • Planning and executing complex schedules to accommodate client requirements, including evaluating risks related to cost, turnaround time and resources
    • Pre-screening and handpicking the right team of talents that understand the different brands tone of voice and project requirements and/or have SEO/SEM experience
    • Brief third party suppliers on projects related to keyword research including discovery and expansion of keyword opportunities, copy and landing pages optimization for search engine optimization and implementing content recommendations for organic SEO success
    • Performing internal checks on files and evaluating the transcreations/translations received from the writers to ensure that they meet our quality standards, the clients’ brief (format, tone of voice, language and style, SEO best practices, etc.), local nuance is maintained and the end-result resonates in the local market
    • Collaborating with Account Managers and other relevant teams to ensure the projects are produced to a high quality and delivered on time
    • Tracking financial information
    • Managing client expectations
    • Supporting and training colleagues/other teams on SEO best practices
    • Participating in updating SEO training materials
    • Acting as a promoter of the services internally and externally
    • Keeping pace with SEO, search engine and internet marketing industry trends and developments and report changes as needed.
    • Looking into innovative tools for streamlining and improving processes.
    • Prepare accurate cost estimates against the Rate Card for AD approval
    • Support the AD in supplying client management information and reporting

    Qualifications

    • A degree in a language-related, translation, journalism, international business or digital marketing course or relevant experience gained in these fields.
    • Project Management/Account Management experience gained in a fast-paced, high pressured environment
    • Proven SEO/SEM experience
    • Up-to-date with the latest trends and best practices in SEO and SEM
    • Excellent problem solving and analytical skills with the ability to dig extensively into metric and analytics
    • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) and experience creating and maintaining project schedules using project management systems
    • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) preferable
    • Knowledge of ranking factors and search engine algorithms
    • High level of IT literacy, including usage of spreadsheets
    • Prioritisation, time management and attention to detail
    • Resilience and ability to work under pressure
    • Fluent oral and written English essential, other languages desirable
    • Strong interpersonal skills
    • Highly organised, detail oriented, customer focused, proactive and possess excellent communication skills with a clear understanding of international brand challenges
    • Experience managing and servicing international accounts in 5+ markets with multiple stakeholders desirable

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